South of Market is a huge district, sprawling from the Embarcadero to Eleventh Street, between Market and Townsend. The neighborhood is a patchwork of warehouses, swanky nightspots, residential hotels, art spaces, loft apartments, furniture showrooms and the tenacious Internet companies that survived the tech market collapse. Although a lot of building has gone on in recent years, it is still not densely developed. You can walk several desolate blocks before suddenly finding a hopping restaurant. Most of the action can be found in three general areas: by South Park and the Giants ballpark, around the SF MOMA and Yerba Buena gardens, and over by Folsom and Eleventh Street.
San Francisco's sprawling South of Market district (SOMA, in popular parlance) is home to web gurus, urban warriors, offbeat artists, and an unending supply of club kids. This San Francisco neighborhood's industrial, warehouse nature is perfect for the professionals, hipsters and young families.. Dance-hungry hipsters flock to bars at night and more community more diverse establishments. In the daylight hours, look for substantial San Francisco discount shopping, like cheap fabrics, designer labels and furniture.